Insurance industry is becoming technologically more advanced though the transformation is slow compared to other industries. Insurtech funding has increased by 60% in the US according to CB Insights. Insurers are changing their business processes to be more customer centric by activating and collecting the right data which helps them to better understand consumer needs and offer customized advice, coverage, and tailored pricing. Usage-based insurance policies, for instance, tap into customer data in order to charge users according to their specific needs and behaviors, putting the consumer in charge of their own fees. Such personalization and clever data-usage benefit both customers and insurers and for this to happen digitization is the key which facilitates customer satisfaction.
Digital transformation and data collection has enabled insurers to adopt disruptive artificial intelligence and machine learning techniques to run their businesses more efficiently. Specialized functions such as fraud prevention, anti-money laundering, underwriting, and pricing are set to be overhauled using this transversal tech. SoftSol has been closely working with the insurance industry for more than a decade and has offered innovative solutions to insurers to transform their businesses.