Marketing executive

Posted 4 years ago

Key Responsibilities

  • Market intelligence – Identify our buyers, who are they, how they buy and their key buying criteria.
  • Perform market research and competitive analysis.
  • Collaborate with product engineering team to develop marketing collaterals.
  • Develop marketing plans, email campaigns for lead generation and make changes based on the feedback and outcomes.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.


  • 1-2 years of product marketing experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Comfortable using CRM tools such as Microsoft Office 365, HubSpot, MailChimp, Google Analytics.
  • Proficient in networking tools such as LinkedIn, Twitter, Facebook and Instagram.
  • Excellent communication skills and must be a team player. 
  • Bachelor’s degree in business or marketing; MBA preferred.

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